Selected by SAKEGLOW

BE WASH for HAIR & SKIN — MOYU, Kanazawa, Japan

The spirit of Kanazawa's sake heritage, and the wisdom of beautiful skin, woven into your daily ritual.

Hair is part of your skin. A healthy scalp changes everything.

A fusion of centuries-old sake brewing tradition and cutting-edge skin science. Born from the rich natural heritage of Kanazawa, MOYU's signature creation, BE WASH, is carefully selected and brought to you by SAKEGLOW.

"To wash properly is to awaken the beauty that's already within you." Created on this belief, BE WASH is more than a shampoo. It deeply hydrates the scalp and strengthens its natural barrier function, reawakening the vitality your skin was born with.

The Story: One Woman's Search for an Answer to Hair Loss

MOYU's story begins with its founder's own experience. At 47, she noticed her hair losing volume and thinning. She tried hair growth tonics. She tried scalp massage. Nothing changed.

Then came a chance encounter with a shampoo developer. Running his hands through her hair, he told her something she didn't believe at first: "Just changing your shampoo can solve this."

Skeptical, she switched anyway — and at first, things got worse. Her scalp smelled after washing, her hair felt rough and tangled. The cause, she learned, was silicone buildup: a coating ingredient found in most commercial shampoos that suffocates the scalp over time, preventing it from "breathing."

She kept going. A month and a half later, the odor was gone. The roughness disappeared. Her scalp felt lighter, and her hair had genuinely changed. When she shared it with over 100 testers, 80% rated it highly. That experience became the foundation for MOYU: not just another shampoo, but a haircare system built to restore the scalp from the root.

Key Benefits

Kanazawa Sake-Derived "α-EG" × Lactic Acid Bacteria — A Double Fermentation Approach to Hydration Brewed with pristine spring water flowing from Mt. Hakusan, one of Japan's three sacred mountains, the local sake of Ishikawa Prefecture has been found to contain notably higher levels of α-EG (α-ethyl-D-glucoside) — a natural hydrating compound — than standard sake. Research led by Professor Kenji Oseki of Kanazawa Institute of Technology has demonstrated that α-EG stimulates fibroblasts in the skin's dermal layer, boosting collagen production. Paired with a lactic acid bacteria extract fermented from domestic soybeans, which balances the scalp's natural microbiome and strengthens its barrier function, this double-fermentation formula works to rebuild scalp health from within.

Silicone-Free, So Hair Can Be Truly Itself Rather than relying on coating agents, BE WASH uses a gentle amino-acid-based lather that cares for the scalp while it cleanses. Its hydrating ingredients wrap hair and scalp in lasting moisture — smooth, soft results, no conditioner required.

A Total-Beauty Formula for Scalp, Face, and Body Formulated with natural-origin ingredients and natural aromatics, and free from harsh additives. Gentle enough to double as a facial and body cleanser, giving your whole-body skin barrier daily support.

Designed with the Planet in Mind The bottle is made with biomass plastic containing 30% plant-derived material from sugarcane — beauty and environmental care, together.

The Range: Two Formulas for Every Scalp Type

① Rich Type (Dry Scalp) Cleanses while wrapping hair and scalp in a veil of moisture, for a soft, manageable finish. Calms coarse or curly hair, flaking, and itchiness.

Ideal for: coarse or curly hair · noticeable hair shedding · thinning part lines or low volume · dry scalp, flaking, or itchiness · dry, frizzy ends

② Volume Type (Normal Scalp) Clears away excess oil and buildup while preserving moisture, lifting hair at the root for natural volume. Infused with a blend of natural aromatics for a relaxing wash.

Ideal for: fine hair lacking body · noticeable hair shedding · thinning part lines or low volume · oily scalp or excess shine · those who want a light, fluffy finish

How to Use

1. Thoroughly wet hair and scalp with warm water, then apply 1–2 pumps of shampoo, massaging gently into the scalp.
2. Once lathered, leave on as a foam mask for 2–3 minutes.
3. Rinse thoroughly — hair will retain a soft, moisturized feel.
4. Finish with a low-heat blow dry.

Can also be used as a facial cleanser or body wash.

FAQ

Do I need a conditioner afterward? No — the formula's hydrating ingredients are designed to leave hair soft and manageable on their own.

Is it suitable for sensitive skin? BE WASH is built around natural-origin ingredients with no harsh additives. A patch test is recommended if you have particularly sensitive skin.

Which type should I choose? If dryness or frizz is your main concern, start with the Rich Type. For volume or oilier scalps, the Volume Type is a better fit. 

Selected by SAKEGLOW curates exceptional fermentation-based beauty creations from sake breweries and artisans across Japan.